Hi, I’m Philia (“Phi” for short, pronounced like fee) Kelnhofer, founder of SweetPhi, where approachable recipes, storytelling, and strategic content come together. Over the past 15 years, I’ve built SweetPhi into a trusted space where food feels inviting, content feels useful, and brands connect with audiences in a genuine way.
From recipe development and food styling to sponsored blog content, newsletter partnerships, and creative strategy, I help brands create work that looks beautiful, feels natural, and actually resonates.
I partner with brands and businesses to create content that is approachable, strategic, and designed to last well beyond a single campaign. Services include:
Recipe Development
Custom family-friendly recipes designed to showcase your product naturally, beautifully, and in a way readers genuinely want to make.
Food Styling
Thoughtful styling that creates inviting, story-driven visuals for campaigns, websites, packaging, and social content.
Food Photography
Clean, bright, on-brand photography created for digital campaigns, editorial features, newsletters, and brand assets.
Sponsored Blog Posts
Long-form sponsored content that integrates products naturally through trusted storytelling and evergreen search value.
Sponsored Newsletter Partnerships
A direct way to reach an engaged audience through my Friday newsletter, Here’s To The Weekend.
Cookbooks & Editorial Projects
As a two-time cookbook author, I bring firsthand experience in recipe writing, organization, visual storytelling, and project development. I also photograph cookbook content and have been trusted to create imagery that supports both the recipe and the overall vision. I love helping cookbook projects come to life, whether through recipe development, photography, or creative guidance.
Content Strategy & Consulting
Strategic support for brands and creators who need clarity, fresh ideas, or a stronger content direction.
Over 15 years, I’ve created sponsored recipes, visual content, newsletters, and campaigns for brands readers already know and trust.
- Dunkin’
- Bob’s Red Mill
- Qdoba
- The American Club
- Visit Milwaukee
- Pick ‘n Save
- Cabot Creamery
- Vermont Tourism
- Great Midwest Cheese
No two projects are exactly alike, which is part of what I love most. Whether it’s a recipe, campaign, newsletter feature, or creative collaboration, the goal is always to make it feel natural and genuinely useful.
Sponsor Here’s To The Weekend newsletter?
“I actually inherited your weekly emails from the previous editor in this role/email address, and it’s one of the few that I haven’t unsubscribed from because I love it so much! You are everything I’ve often wished food bloggers would be: honest, helpful and relatable. So tough to find!” Heather, Parade Media
Reach an engaged, loyal audience through Here’s To The Weekend, my Friday newsletter where readers come each week for recipes, favorites, stories, and thoughtful finds. With more than 5,800 subscribers, it has become one of my favorite places to connect.
- 38% average open rate
- 7% average click rate
- Evergreen value through archived newsletter content
Work with me 1:1
Sometimes the best place to start is a conversation. If you need clarity, fresh ideas, or help thinking through your next step, a 1:1 strategy session can be a really helpful place to begin. Includes:
- A custom review of your site, brand, or project
- A 60-minute live consulting call
- Follow-up notes with actionable next steps
- A custom mood board or visual roadmap tailored to your project, brand, or next phase
Interested in working together? I’d love to hear about your project, campaign, or idea.
Prefer email? Reach me directly at phi@sweetphi.com
Contact form: