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Meet The Sweetphi Team

Apr 7, 2022 · 19 Comments

Meet the SweetPhi Team!  This team works together to bring you everything you see on SweetPhi.com and has a ton of fun along the way.

Sweetphi.com is a destination for easy recipes, showcasing beautiful content and inspiration, everyday family life, motherhood, and fun finds from around the web. 

SweetPhi team behind the scenes this image

When the SweetPhi blog started in 2011, it was simply a place to document recipes for family and friends.  The plan was never to turn it into a business, but because of all of my AMAZING READERS (that’s you!), it has become something much larger than I could have ever imagined.

As any small business owner knows, you wear many hats – creator, editor, recipe developer, recipe tester, photographer, stylist, marketer, sales, social and web design, community engagement and the list goes on!  As the business continued to grow, it was time to grow the team as well.

Behind the scenes SweetPhi team

It’s time to meet the team:

Phi headshot

PHILIA – aka “Phi” (pronounced like ‘fee’)

Sweetphi.com was founded by Philia Kelnhofer in 2011. Philia is a once full time content creator, influencer, recipe developer, food and lifestyle photographer, 2x cookbook author & photographer, and do-it-all-all-the-timer who is now focusing on being a full time working mom and raising her 4 beautiful children. She sets the overall tone and direction of the content as well as creates and photographs all the recipes.

  • Phi’s 5 things: I love gnomes (Nordic gnomes if we’re being exact), a good iced coffee (or weird yellow turmeric lattes), audiobooks/books (when I have time), farmers markets, and cookbooks (love going through them and reading them cover-to-cover and reading them/cooking from them with the kids)
  • Phi’s style: I love natural/neutral and earth tones (think natural textures wood and linen) and love beautiful (not overly styled) photography, I also love a good mood board and am inspired by well crafted functional things for everyday busy life.
  • Phi’s fave blog things: everything!! haha, for real though, I love everything posted so so much. I love lists, so the love lists and meal plans are a go-to for me. And of course my cookbooks!

Alyssa headshot

ALYSSA

Alyssa is the queen of our social channels.  She is at the helm of social media content creation and strategy, community engagement, creating graphics, editing videos and so much more!  She lives close by in the city of Milwaukee, WI.

  • Alyssa’s 5 things:  I LOVE to bake (mostly cupcakes like salted caramel, chocolate peanut butter cup, strawberry and turtle!). I have been a vegetarian for almost 4 years! When I’m not working on SweetPhi I have my own podcast management business! I love to travel (my favorite places I’ve been able to visit so far are Italy and Spain!) and my favorite food is waffles or pancakes!
  • Alyssa’s Style: I am a very neutral person and love to stick with grays/white/black (you won’t see any bold and bright colors in house!) My favorite styles always seem to be farmhouse related and I’m obsessed with all things Target (for clothes and home decor!)
  • Alyssa’s fave SweetPhi posts/things: I love sharing our team’s favorite finds of the week! My favorite SweetPhi recipes have to be anything breakfast or dessert (especially these 5 ingredient almond cookies!).

They say “teamwork makes the dream work” and that is absolutely true for our team. If you ever have any questions or just want to say hi, please comment below or email the team.  Thank YOU for being a part of this online space.

Blog Posts, Lifestyle blogging as a business, Food blog business, Meet the team

Did you make this recipe? Hashtag with us! Be sure to follow/tag @sweetphiblog and hashtag #sweetphiblog – we love to see what you’re cooking up!”

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  1. Top recipes of 2021 (with highlights and failures) - Sweetphi says:
    December 27, 2021 at 1:46 pm

    […] all of this wouldn’t be possible without the help of the SweetPhi team big big thank you to […]

    Reply
  2. Catching up with the Kelnhofers-113 - Sweetphi says:
    October 10, 2021 at 7:31 am

    […] (a member on the SweetPhi team) said that, for Kindergarten, her son was required to have his own pair of headphones and she […]

    Reply
  3. Love List 67; New fall scent and family fun activity - Sweetphi says:
    October 6, 2021 at 7:25 am

    […] this week’s Love List, the SweetPhi Team is sharing a pro-tip to get your kids to wash their hands extra throughout the day, plus an […]

    Reply
  4. Love List-61; Affordable artwork and new Target line! - Sweetphi says:
    August 25, 2021 at 7:00 am

    […] of resources for affordable art.  Oh and keep reading for the yummiest breakfast foods the whole team […]

    Reply
  5. Love List-56; Ice Cream Flavors and Ikea finds - Sweetphi says:
    July 21, 2021 at 1:45 pm

    […] this week’s Love List, the team is sharing their favorite water bottles – perfect for hot summer days!  Plus, a cart full of […]

    Reply
  6. Love List-52; thank you notes and summer drinks - Sweetphi says:
    June 23, 2021 at 7:00 am

    […] this week’s Love List, the team is sharing two great articles; one with money-saving tips and another about gratitude.  Plus, we […]

    Reply
  7. Catching up with the Kelnhofers-95 - Sweetphi says:
    June 6, 2021 at 8:25 am

    […] Love List – weekly fun from around the web, chosen by the SweetPhi team. […]

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  8. Love List-49; a beautiful bike helmet and summer sandals - Sweetphi says:
    June 2, 2021 at 1:50 pm

    […] this weeks’ love list, the SweetPhi team is sharing a few great tips on a new pizza recipe, a hilarious birthday theme and a water bottle […]

    Reply
  9. Love List-48; Vitamix and Weekender Bags - Sweetphi says:
    May 26, 2021 at 11:20 am

    […] this week’s Love List, the SweetPhi team is sharing their favorite weekender bags, which are perfect for a quick weekend getaway.  […]

    Reply
  10. Love List-47; printing pictures and favorite sunglasses - Sweetphi says:
    May 19, 2021 at 7:25 am

    […] is just around the corner and the SweetPhi team is sharing their favorite sunglasses!  Plus, in this week’s Love List, you’ll find a […]

    Reply
  11. Love List-45; Mother's Day and Galimoto - Sweetphi says:
    May 5, 2021 at 7:30 am

    […] this week’s Love List, each member of the SweetPhi team is sharing a great idea for Mother’s Day gifts, plus you’ll hear from each of us what […]

    Reply
  12. Love List-43; kids clothes and favorite lotion - Sweetphi says:
    April 21, 2021 at 7:00 am

    […] *Curious about the SweetPhi Team, read more here! […]

    Reply
  13. 9 Year Business Anniversary - Sweetphi says:
    April 21, 2021 at 6:45 am

    […] takes a small village, I shared the ‘meet the SweetPhi team‘ and I’m continually so inspired and happy to work with such amazing people.  I love […]

    Reply
  14. Love List-42; Sephora sale and socks - Sweetphi says:
    April 14, 2021 at 5:35 am

    […] *Curious about the SweetPhi Team, read more here! […]

    Reply
  15. Apple Cider Ginger Beer Mule Cocktail - Sweetphi says:
    April 5, 2021 at 7:20 pm

    […] on the hunt for a great, fresh apple cider, there is a super popular orchard in our area (Alyssa actually mentioned it in last week’s Love List) called Elegant Farmer.  They have amazing […]

    Reply
  16. Love List 21; the gift guide edition! - Sweetphi says:
    November 18, 2020 at 3:08 pm

    […] many of us are starting our shopping early this year, the SweetPhi team wanted to share some of the things we’re buying and some that we are hoping to receive.  […]

    Reply
  17. Love List-19; turkey on the table and homemade donuts - Sweetphi says:
    November 4, 2020 at 5:04 am

    […] I know it’s still fall (and the weather is even oddly warm in Wisconsin for the next few days), but I’m starting to get the holiday feels.  Keep an eye on my weekly love list for great holiday ideas from everyone on the SweetPhi team. […]

    Reply
  18. Love List-13; fall clothes and love for MOD pizza - Sweetphi says:
    September 23, 2020 at 1:17 pm

    […] was chatting with my team about how much we love the weekly love list.  It’s so fun to see what everyone else is […]

    Reply
  19. Love List-6 - Sweetphi says:
    August 5, 2020 at 8:44 am

    […] a bit of extra fun, Bridget and Alyssa (check out meet the team) are sharing a few of their favorites too.  Enjoy the weekly love […]

    Reply

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